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Facebook Ad Domination for Realtors
Getting Started
The "Create Ad" button (0:13)
What's Your Objective? (5:16)
PRO TIP: Finding the Money Makers w/ Split Testing (0:52)
Building Your Audience
Retargeting Your Database (2:06)
Retargeting: Website Traffic, Video Views, and Event Responses (1:00)
Lookalike Audiences: Creating an audience from those similar to your best clients (0:31)
Demographic Targeting: Overview and Best Practices (1:12)
Setting Location Critera (1:35)
Detailed Targeting (1:11)
Excluding the People You Don't Want (0:13)
PRO TIP: Learning More w/ Audience Insights (1:17)
Demographic Targeting Tutorials and Live Examples
Homeowners (0:28)
First Time Buyers (0:28)
Likely to Move (0:22)
Home Value (0:32)
Investors (0:30)
Income (0:25)
Newlywed / Engaged (0:27)
New Parents (0:23)
Military and Vets (0:41)
Charitable Donations (0:20)
Setting the Budget
Budget vs. Audience (3:29)
Getting Creative
Align and Tell a Story (0:50)
Lightning and Thunder (3:42)
PRO TIP: Get Inspired w/ Creative Hub (0:31)
Tracking Your Results
Audience Overlap (0:41)
Lookalike Audiences: Creating an audience from those similar to your best clients
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